In the News · Reuters · NAND Flash Recovery
What Did Reuters Cover About eProvided?
Reuters carried eProvided’s July 30, 2012 press release on NAND flash recovery during Toshiba’s memory cutback. Our point then still holds: data on a failed flash chip usually survives, if a lab works at the chip level. We have done that work since 1999, at a 98% success rate.
“Flash memory fails differently than a spinning disk. We built this lab around that difference.” — Bruce Cullen, founder, eProvided

When the business press needed a clear read on flash memory — how it’s made, why it fails, and whether the data on a dead chip can come back — eProvided was part of that conversation. Our NAND chip recovery work was referenced in Reuters coverage of the flash-memory industry, alongside our own press releases on the realities of chip-level data recovery. This page collects that coverage and brings it up to date for 2026, then explains what it means if your own drive, card, or phone has failed. The short version has not changed since 2012: a dead flash device usually still holds its data on the chip, and the method that gets it back depends on whether that data is encrypted. Read on for the original press release, the 2026 hardware picture, and the first steps to take if your own storage has just stopped working.
“With the increase in the manufacturing of smart phones, flash drives, camera cards and SSDs, there is absolutely no reason why flash memory production should slow down.”
— eProvided
That call held up. More than a decade later, NAND flash is in nearly everything that stores data. Recovering it after a failure is harder, not easier, than it was for the spinning hard drives it replaced. A hard drive keeps your files in a fairly predictable layout on a platter. A flash device hands that job to a small controller chip that decides, write by write, where each piece of a file lands. When that controller stops, the map goes with it.

Storage technology keeps advancing, and in 2026 the demand for SSDs and smartphones is bigger than ever. NVMe SSDs deliver far faster transfer speeds and better performance than traditional hard drives, while phones have become a communication device, camera, entertainment center, and productivity tool all in one. The market for both is still expanding, pushing manufacturers to pack more data into smaller, denser chips.
That density is exactly what makes modern recovery difficult. The specialists who recover data from failed SSDs at eProvided start by bringing the drive’s own controller back to life, because a modern SSD encrypts its data with a key held inside that controller. It’s the same bench skill behind our work on dead and corrupted USB sticks and damaged memory cards, where we read the NAND chip directly. That range is why we get jobs other labs turn away.
The story Reuters covered has only accelerated. In 2026, flash is denser, faster, and far more demanding to recover than it was even two years ago:
The throughline is simple. Every generation stores more data on a smaller, more delicate chip. That raises the stakes of a single failure and puts recovery further out of reach of off-the-shelf software, which is exactly the territory eProvided has worked in since 1999.
Dead SSD, card or flash drive on your desk?
Send it to the NAND lab from the Reuters story. We tell you what survived before you pay anything.
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“The Pros: the next generation of storage — fast, no moving parts, tiny, and able to withstand extreme temperatures (−67°F to 300°F). The Cons: NAND chips crack or become damaged if they aren’t handled properly.”
— eProvided
When Toshiba announced NAND production cutbacks in 2012, the worry was supply. Our point in the press was different: no matter who makes the chips or how the market shifts, the data already stored on them stays recoverable if it’s handled by a lab that works at the hardware level instead of guessing with software. That has been true through every flash generation since, right up to today’s 400-layer chips. What changed is the method. A 2012 thumb drive stored plain data on its chip. Many 2026 devices encrypt it, so the right answer depends on the device in front of us.
NAND flash doesn’t fail the way old hard drives did. There’s no spinning platter to image. Instead, a controller scatters your data across the chip and constantly shuffles it to spread wear, layering on error correction as it goes. When that controller dies, or a chip cracks, or a connector breaks, consumer software sees nothing at all. There’s no healthy drive for it to read.
Recovering it takes hardware work, and the first question is where the decryption key lives. On USB sticks, SD and CFexpress cards, the key is not bound to a separate chip, so we read the raw NAND directly, then reverse the manufacturer’s wear-leveling and ECC logic to reassemble real, openable files. On modern SSDs the key sits inside the controller, so we revive the original controller. On phones it sits in the processor, so we repair the original board or transplant the processor and memory together onto a donor board. That’s the work Reuters was pointing at. The takeaway from the coverage is simple: a failed flash device is rarely a lost cause. It’s a job for the right lab.
Most failures we see fall into a handful of categories, and almost none of them can be fixed with software:
Wear-out belongs on the list too. Every flash cell survives a finite number of writes, and heavily used SSDs and cards eventually exhaust them. Whatever the cause, the recoverable window shrinks every time a failing device is powered on or scanned. From a failed hard drive to a dead phone or a corrupted camera card full of photos, we diagnose the real fault before any data is put at risk.
eProvided has done this work since 1999, over 27 years, including high-stakes recoveries for government and aerospace clients. eProvided is used by NASA (we recovered the data from NASA’s Helios mission), the U.S. Department of the Navy, and the FBI. We have also been asked to stand ready to recover data from the cell phones and devices of Malaysia Airlines Flight 370, should the aircraft be located. That is the kind of trust placed in our flash-recovery work, and the same skill stands behind every consumer card, drive, and phone we take on.
The Helios lab, on your device.
The engineers who pulled NASA mission data read consumer cards and drives on the same bench, with the same care.
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Yes, in most cases. When the controller or a connector fails, the data still sits on the NAND chips. On a USB stick or card we read those chips directly and rebuild the files. On a modern SSD the data is encrypted by its controller, so we revive that original controller first. Consumer software can do neither, because it never sees a failed drive at all.
No. Formatting can overwrite the very data you want back. Stop using the card and send it in for a free evaluation. Reformatting is one of the most common ways recoverable photos are lost for good.
Yes. We keep current with each flash generation, from PCIe 5.0 NVMe SSDs and CFexpress 4.0 camera cards to the UFS storage inside modern phones. Each needs a different method: chip-direct reads for cards, original-controller revival for SSDs, and board repair or donor-board transplant for phones.
Your evaluation is free, and our guarantee is simple: No Data, No Data Recovery Fee. If we can’t recover your data, you don’t pay a recovery fee. See our pricing for ranges by device and failure type.
Often, yes. A phone that won’t boot usually has a power, board, or controller fault rather than erased storage. Because a modern phone’s storage is encrypted with a key bound to its processor, we repair the original board or move the processor and memory together to a donor board, so the phone’s own silicon can decrypt the photos, messages, and files.
It varies with the failure. Logical cases can turn around quickly, while chip-level work, reading raw NAND and rebuilding the data, can take longer. We give you a realistic timeline with your free evaluation, before any work begins.
Yes. We’ve handled sensitive recoveries for government and aerospace clients since 1999, and every job is treated as confidential. Your recovered data is returned only to you.
Press mentions are nice, but here’s the practical part. The first few minutes after a failure matter more than anything that comes later. If a drive, card, or phone stops working:
We’ve recovered data in the large majority of cases we take, a 98% success rate across tens of thousands of jobs, including many a customer was told elsewhere were “unrecoverable.” We can’t promise every device, and we’ll say so plainly at evaluation. Whatever failed and whoever made it, the data is rarely as lost as it feels.
Talk it through with a flash specialist.
Start a free evaluation and ship your device in, or phone us first if you would rather describe what happened.
Start My Free EvaluationOr call (866) 857-5950
The chip-level work Reuters wrote about is the same work behind each of these services: